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The Good Magic Awards

Celebrating magic for social good

Some performers use magic tricks to improve the lives of others, including work with disadvantaged groups, charities, hospital patients, schools, community groups, and those facing physical and psychological challenges. This use of magic brings wide-ranging benefits, such as building confidence and self-esteem, inspiring happiness and optimism, supporting physical rehabilitation and co-ordination, and tackling loneliness and social exclusion. Within an educational context it can foster a greater understanding of science or mathematics, help develop critical thinking and creativity, and deliver positive messages.

The Good Magic Awards recognizes, rewards and encourages this work. These new awards have been set-up by psychologist and magician Professor Richard Wiseman in collaboration with The Good Thinking Society. Richard has recently reviewed the use of magic for social good, exploring work promoting both wellbeing ( and education (

Those who wish to use magic for social good are invited to apply for an award to support further work in this area.

  • The award is open to both individuals and organisations.
  • Applicants need to be over 18 years old and currently residing in the UK.
  • Applicants are asked to complete the form below, supplying a brief description of their background and proposed use of an award. If appropriate, applicants can provide one or more website address(es) to support their application.
  • A judging panel will select two winners on the basis of reach, impact, innovation, and ability to deliver the proposed activity.
  • Each winner will receive £1,000 to help fund their activities. It is hoped that applicants will spend the funds within 12 months of receiving the award, and produce a short report (typically no longer than one side of A4) outlining how the funds were used.
  • You can nominate yourself now and nominations will close at 5pm (GMT) on 30th April 2020.
  • The winners will be announced this summer.
  • Terms and conditions apply.

The Good Magic Awards: Terms and Conditions

This scheme is being organised by The Good Thinking Society (GTS), registered office: Morley House, 36 Acreman Street, Sherborne, Dorset, DT9 3NX. The award is open to both individuals and organisations. Applicants must be at least 18 years old and currently reside in the United Kingdom. Applicants must not be an employee, officer or agent, …